Rebecca TaylorLupton Fawcett, a firm of solicitors based in Leeds, with offices in Sheffield and York, required a brand film for its website. I wrote a script for the copy and visuals, then gave to an animator.
They also required a suite of ads in the firm’s iconic Venn diagram style.
As the Senior Copywriter for The Buy It Direct Group (BID), I grasped the chance to establish the company’s tone of voice by the goolies.
I began with guidelines; from here, internal and external B2B and B2C communications flowed naturally.
Below, I’ve added a screenshot from BID Tech, the tone of voice guidelines for Appliances Direct, Drones Direct and Laptops Direct. And BID Home, the tone of voice guidelines for Furniture123 and Better Bathrooms. To read the documents in full, please get in touch.
One of Buy It Direct’s sub-brands is a BBQ company called Monster Grill. These powerful, premium BBQs required a tone of voice, a website and a range of collateral.
Urban Undergrowth is my ‘passion project’. My ‘side hustle’. Call it what you wish.
Like all gardeners, I tired of slugs and snails eating my plants. So, I did something about it; I created a Slug And Snail Repellent Plant Pot. And the more people I showed, the more people were interested in buying one. So, I created a brand identity and set myself up online. Today, I maintain a WooCommerce store.
Design and create labels for Urban Undergrowth using recycled seed paper.
Maintain an Instagram page.
Give away a free garden planner:
Regularly update the Urban Undergrowth blog.
And share handy videos on YouTube.
