ReFood, the UK’s number one food waste recycling specialist, needed a campaign to introduce its new facility in Dagenham and encourage new, local businesses to sign up. I tailored the campaign around cockney rhyming slang, which appeared on geo-targeted posters and portable advertising trailers. Leaflets designed to look like menus were also distributed by a team dressed as waiters and waitresses.
The leading headline was ‘Get more bang for your bangers and mash’. Other headlines included ‘Get more money for your bread and honey’ and ‘Use your loaf and save 47%’.
