Buy It Direct → Creative & Digital Copywriter → Rebecca Taylor

As the Senior Copywriter for The Buy It Direct Group (BID), I grasped the chance to establish the company’s tone of voice by the goolies.

I began with guidelines; from here, internal and external B2B and B2C communications flowed naturally.

Below, I’ve added a screenshot from BID Tech, the tone of voice guidelines for Appliances Direct, Drones Direct and Laptops Direct. And BID Home, the tone of voice guidelines for Furniture123 and Better Bathrooms. To read the documents in full, please get in touch.

Tone of voice guidelines for BID Tech; Appliances Direct, Laptops Direct, Drones Direct.

Tone of voice guidelines for BID Home; Furniture123 and Better Bathrooms.

While at Buy It Direct, I’ve worked on hundreds of projects. Scroll down to see some of my highlights.

Banner ad for Bosch ovens on Appliances Direct.

Banner ad for laptops on Laptops Direct.

Banner ad for drone batteries on Drones Direct.

Banner ad for plant walls on Furniture123.

Swatch booklet for Furniture123.

One of Buy It Direct’s sub-brands is a BBQ company called Monster Grill. These powerful, premium BBQs required a tone of voice, a website and a range of collateral.